I especially love this new
campagne from H&M. I think that they did a good job catching the essence of true holiday spirit. I find it very important when a brand positions themselves by telling a story. This makes the consumer really relate to the brand. Especially during special themes
such as the holidays. Doesn’t this video campagne just make you want to hop on
the polar express to go see Santa at the Northpole? I know i do.
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